FAQs

It is much more than just a logo.

A comprehensive brand requires a comprehensive brand toolkit. Every small business has slightly different needs but here are some of the most common brand services I offer:

• Brand Strategy - Who are you? What do you do? Why does it matter?

• Logo Bundle - An all encompassing supply of logos so you can leave your mark anywhere.

• Color Palette - What does your color palette say about your brand values?

• Typography - Often overlooked, we will make sure your message won’t get lost.

• Extra goodies - Packaging, business cards, apparel, stationary, signage.

Long gone are the days where a single logo will suffice. Modern brands require a flexible identity so your brand can shine no matter the platform. This means always having the right file for the job, so you can get back to doing what you do best: running your small business.

What’s included in a logo bundle?

• Primary logo - Main logo, usually with supporting information like location and slogan.

• Secondary logo - Alternate version, usually a different aspect ratio, or with less detail.

• Wordmark - This is primarily text and displays the business name without additional marks.

• Logomark - This is the distinct symbol that your audience recognizes as your brand.

• Emblem - This combines text and imagery with a border to create a timeless look.

Most projects fall between $750-$5k depending on the scope and the brand goals.

I will, depending on availability, make exceptions for businesses that similar values to those of Northwest Niche, have high potential of spreading good to the world, or simply have a concept too exciting to pass up.

Not sure if you can afford my service? I offer a free discovery meeting to get to know you and your business.

My process is simple!

After a free discovery meeting, I will follow up with a project overview and quote.

Upon agreeing to terms and paying a deposit, I’ll begin a three step process:

• Gear Up - We will take a deep dive into your brand history to identify who you are, what your purpose is and why what you are doing matters. This will help develop a brand strategy that will serve as our map as we explore potential design solutions.

• Elevate - Starting with pencil and paper, I will start sketching ideas. I’ll share the strongest designs with you to get your approval/feedback before creating our toolkit digitally. Then we can add in all the juicy visuals like color, typography, patterns and textures.

• Pioneer - Once our visuals are completed, I will package and deliver them to you in an offboarding kit with a few additional resources so you can implement your newfound identity. Afterwards, I will remain available for guidance and to support you with minor changes/adjustments.